01 March, 2011

Breakfast for a good cause. Other than your own hunger.

Breakfast is the most important meal of the day, yet the alarming reality is that nearly 1 in 4 children live in homes where food is not always available, making breakfast hard to come by.

That’s why Kellogg’s is asking YOU to help. By simply sharing a photo of your breakfast, Kellogg's will help share breakfast with kids in school who might otherwise miss out.

The Share Your Breakfast program is running now through July 31, 2011, and Kellogg’s goal is to help share one million breakfasts by the start of the 2011-2012 school year - so every breakfast counts!

Each time you share a photo or description of your breakfast, Kellogg's will donate the monetary equivalent of school breakfasts to Action for Healthy Kids, a nonprofit organization that focuses on childhood obesity and undernourishment. Here are a few ways you can help:

  • Upload a photo of your breakfast and share it at ShareYourBreakfast.com.
  • Text your photo with the word “Share” to 21534.
  • Visit the “Help A Child” tab on Kellogg's Facebook page and upload your photo straight from there!
  • Rally your friends and family to share their breakfast. Spread the word any way you like.
  • Tweet about Share Your Breakfast using #shareURbreakfast.

To learn more, visit Action for Health Kids.

Join Kellogg's on National Breakfast Day!

To continue spreading the word about Share Your Breakfast, join us on March 8, 2011 in New York's Grand Central Terminal between 6am and 12pm to celebrate National Breakfast Day, a day dedicated to raising awareness about the power of breakfast. At the free event, TV star and mom Melissa Joan Hart will host a community breakfast and invites you to join Tony the Tiger™ and Snap! Crackle! and Pop!® to both enjoy and share your breakfast.

And if you don't live near New York City, there are still ways to participate! On National Breakfast Day only, there's one more way to share your breakfast. All you have to do is tweet a description of your breakfast (no photo required) with #ShareUrBreakfast on March 8, National Breakfast Day - every tweet will count as one more breakfast shared!

To find out more about the Share Your Breakfast program, please visit ShareYourBreakfast.com


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